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Rec Room
Rec Room is a highly popular social hangout game, where users meet up with friends to explore and create rooms, each containing a different experience. One room might be a game of laser tag or dodgeball, while another could be a parkour course or virtual boxing arena. Rec Room is free to play and cross-platform on Android, IOS, Xbox, PlayStation and the Oculus Quest.
We reached out to Rec Room to discuss their marketing plans and explained the value we could contribute towards their marketing efforts. After discussing their campaign objectives more in-depth with them, it was clear to us that the best results would be gained through influencer promotions within the gaming niche.
The campaign would be focused towards younger audiences who enjoy gaming and watch gaming content. Rec Room were interested in both 30-90 second ad integration promotions as well as fully dedicated video promotions. It was important to us that we highlighted the incredibly sociable side of Rec Room and just how easy it is for people to play with friends on different devices. In our first promotion with Rec Room we decided it would be best to work with Lyndsayrae, a smaller sized influencer who has a supportive and close-knit community.
The segment was a 60 second ad integration, played within the first few minutes of the video, which pinpointed features and gameplay experiences that can only be found inside of Rec Room. Our favourite part of the segment was when Lyndsayrae had a unique but funny encounter with another player whilst recording. In an effort to avoid the potential of lost leads due to viewers finding it difficult to download Rec Room, we had a tracking QR code being shown on screen at all times during the integration, as well as having several call to actions alongside the tracking link placed at the top of the video description and in a pinned comment by Lyndsayrae. The promotion with Lyndsayrae currently has over 185,000 impressions since going live, performing well above expectations and providing great value for money for our client.
Our second promotion was with Speshel, a medium to large sized gaming influencer, who produced a detailed 80 second ad integration. This promotion was laid out very much the same way as Lyndsayrae's as we found that to be successful, however it would be published to a much larger audience. The video currently has just above 880,000 impressions since being published, performing beyond our expectations and delivering great value for money.
Later in the campaign we brought in PrincessHana, a well establishes influencer with a strong following, who delivered a 50 second ad integration for the campaign. Once again the campaign objectives were met with a high quality and detailed integration. The video currently has just over 430,000 impressions since going live which is on target to our expectations.
Finally we decided to work with a rapidly growing influencer in the space called Bronzo, who quickly established himself as one of the most popular Minecraft Youtubers. Following the same campaign objectives as our previous promotions we got to work on the 50 second ad integration, providing the promotion brief and details as well as an updated media kit which had more multiplayer focused Rec Room content for Bronzo to use in the integration. The video currently has over 4,000,000 impressions since going live, performing phenomenally well for the campaign.
In conclusion the campaign was a great success with all promotions going live on time and meeting deadlines and being to an incredibly high standard we were able to generate over 5,500,000 unique impressions in total for Rec Room.
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At the moment we're still working with Rec Room on their marketing campaign. If you're an influencer in the technology or gaming space with an audience interested in fun, sociable gameplay then be sure to contact us to potentially work with us!